Friday, March 13, 2015

Thursday, August 28, 2014

Advertising success? HVG helps owners put it in the bag (and the bank)!

What does a successful advertising campaign look like? 


Success in this area of marketing can take all sorts of shapes and forms. Digital programs and social media have changed the landscape for local business marketing immensely. Traditional forms of advertising / marketing are falling away, yet still gobble up a ton of local business budgets, often without any accountability. 


That's where the Hometown Value Guide is set apart. Our local direct mailed magazines get their 'feet held to the fire' when it comes to results. Here's a new example of our advertiser's success after publishing their logo, address and offer in our magazine.


No program provides more roi, particularly for restaurants, than ours. How much will 250+ new parties of diners be worth to a restaurant in the course of a year?

Friday, June 6, 2014

Spring / Summer Savings - Coupons in Asheville and Hendersonville - most good thru August 2014


The Hometown Value Guide offers savings and promotions from local businesses in the Asheville, NC area that help consumers save money on area home service providers, retailers and restaurants. Take a look at the latest ad and coupon slideshow to see businesses and the promotions currently offered. Most of the coupons are good till 8/15/12. Use them and share them!  Thanks - JoeHVG

Monday, March 10, 2014

Show me the money!

That's a great line from a fantastic movie. See the clip here.

One simple question I hear often when talking to business owners and managers “How does your print advertising compare to others?”

I don't talk about other magazines or programs when present ours. It is not how I do it. I know that after all the positioning and features / benefits talk by any sales rep or advertising person dust settles, the proof is in the cash register of the advertiser.

Does the ad they buy produce results? Does the Hometown Value Guide produce results?

1/6 Page ad in Hometown Value Guide = $18,925 in 60 days 

This snapshot was taken Friday at one of our advertisers. It is 60 days worth of verifiable results spread on the table = $18,925 in sales. The advertiser still has 30 days left on this promotion. The next HVG mailing is in May, call or message me today to save your spot.

Tuesday, February 18, 2014

Don't Postpone Joy

I am reminded this morning of how fleeting life is. Word of Laurey Masterton passing-on brought front and center to my mind her call: Don't Postpone Joy. I didn't know Laurey but it's easy to see the positive impact she made was far and wide. Peace be with you, Laurey.

Had such a fun time watching all the children and many parents converge on the best sledding hill in our neighborhood this past week. It was simply joyful. 

Next time you get a chance...I suggest you take it!
That's me flying :)