4 Direct Mail Statistics You Can't Ignore

http://themoreyouknowbandb.wordpress.com/2012/11/11/4-direct-mail-statistics-you-cant-ignore/

SEEMS TO BE SOMETHING MANY HAVE OVERLOOKED…STATISTICS!

1.  Major corporations like Disneyland, Bank of America and Time Warner Cable love direct mail! “Direct mail ranked as the number one (88%) planned marketing channels..., followed by web/micro-site, email, and social media.” 

2.  Direct mail, compared to other marketing endeavors, has the highest rate of gaining new customers. “For customer acquisition, direct mail (34%) topped email (25%), search engine marketing (10%), and affiliate marketing (8%), with 23% of respondents citing a variety of other channels.” 

3. Direct mail has potential for huge returns on investment. “US advertisers spend an average of $167 per person on direct mail to earn $2,095 worth of goods sold, giving them a 1300% return.” 

4. The paper used for direct mail is green. “Nearly 80% of U.S. paper mills use recovered fiber to make some or all of their products. About 140 mills use recovered paper exclusively.”

How do I know direct mail works?

From time to time our advertisers will write a note and tell us their experience of getting new customers from their investment in the Hometown Value Guide direct mailed magazine program. This always makes us smile, reminding us of one of the reasons why we love what we do :)