Wednesday, April 3, 2013
How do I know direct mail works?
From time to time our advertisers will write a note and tell us their experience of getting new customers from their investment in the Hometown Value Guide direct mailed magazine program. This always makes us smile, reminding us of one of the reasons why we love what we do :)
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FYI, Direct Mail projections for 2013: Spending is projected to hit $51.5 billion for a 2% increase over 2012. That’s a far cry from the supposed “doom and gloom” that some had projected for the industry.
ReplyDeletehttp://gofranklingo.wordpress.com/2013/01/04/2013-u-s-ad-spending-forecast/