4 Direct Mail Statistics You Can't Ignore

http://themoreyouknowbandb.wordpress.com/2012/11/11/4-direct-mail-statistics-you-cant-ignore/

SEEMS TO BE SOMETHING MANY HAVE OVERLOOKED…STATISTICS!

1.  Major corporations like Disneyland, Bank of America and Time Warner Cable love direct mail! “Direct mail ranked as the number one (88%) planned marketing channels..., followed by web/micro-site, email, and social media.” 

2.  Direct mail, compared to other marketing endeavors, has the highest rate of gaining new customers. “For customer acquisition, direct mail (34%) topped email (25%), search engine marketing (10%), and affiliate marketing (8%), with 23% of respondents citing a variety of other channels.” 

3. Direct mail has potential for huge returns on investment. “US advertisers spend an average of $167 per person on direct mail to earn $2,095 worth of goods sold, giving them a 1300% return.” 

4. The paper used for direct mail is green. “Nearly 80% of U.S. paper mills use recovered fiber to make some or all of their products. About 140 mills use recovered paper exclusively.”